La classique pub d’assurance auto pour rappeler qu’on est en Amérique du Nord et que nos transports en commun sont codépendants des chars 
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VREMent rapide 
If it gave us more money to build Griffintown and Bridge-Bonaventure station quicker… we will take it
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Dans la catégorie des jeux de mots poches, j’aime bien celui-ci 
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Can they insure the REM tunnel ?
Le tunnel est déjà assuré pour « tous risques de construction » d’après Le Devoir.
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Tbf, ils sont aussi connus pour leur assurance habitation. J’ai failli prendre la mienne avec eux.
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The smallest, most local tram or metro car in Japan would give you an aneurysm if this large ad feels like bombardment.
Not a criticism, it just means you’re sane 
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Also means that they’re getting a truckload of revenue from ads.
Money is the blood that runs in the transports’ veins. I would have thought we, of all groups, would have learned this by now given all the dramas on practically every issue related to transports we’ve been through in recent memory.
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Indeed. Every square centimetre is covered (and the advertisers pay dearly for it).
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Everything has a limit. There’s a reason why I have an adblocker. If they decided to do away with tracking, do away with animated adds, do away with popups, get rid of sticky banner adds at the top and bottom of the page, did a proper job of purging scam adds, I wouldn’t feel the need for an adblocker anywhere near as much as I do right now.
Adds make money, but the quantity should be limited to avoid annoying users. They should be placed in locations where they won’t obfuscate or distract from important information. That also makes them more valuable. I have a tendency to systematically tunes out adds when there’s a large amount. They just become part of the background noise. A single well placed add is much more likely to draw my attention.
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« Trop de pub tue la pub »… Il y en a en effet beaucoup trop et qui plus est de très mauvaise qualité/mauvais goût. Mes préférés? Les pubs pour les « professionnels de santé ». C’est toujours un drapeau rouge quand tu as besoin de te faire connaître comme bon médecin, chirurgien ou dentiste.
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That’s informational. You can’t adblock a billboard or a poster.
First-world problem. Separate your appreciation of ads from the purpose of the ad. If a company advertises there, it’s because they believe that the ad works. It’s money for the transport agency and for the service offering to the population.
It’s not complicated: Beggars can’t be choosers, and currently, the transport agencies are beggars. Only exception are if the ads or the companies advertising them are breaking the law. Fraud, scams, etc.
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That saying is overused and wrong in this case. As a client, I can choose to spend my money where I want. Angering your core audience is a bad move. Even considering that transit agencies have a captive audience, they aren’t immune from being boycotted.
A decade ago, the STS changed how they were operating the bus network in Sherbrooke. They added a series of dog legs to try and serve everyone with a stop within 5 minute of their home. They lost me as a client. I would rather walk another 3-4 minutes to the stop and have a direct line to where I want to go than spent another 15 minutes in the bus while it zigs and zags all over the place. The result is that despite fitting all the the criteria for what would be considered captive clientele, I elected to find other ways to get to where I wanted to go. All of the trips I would have taken on public transit were replaced by walking, biking or asking somebody for a lift.
I don’t know when they did, but they finally took out the most egregious dog leg in the line that I am most likely to use. At this point, those other habits are just so built up in my life that I still don’t use transit much despite the STS finally making some positive changes. Angering your core clientele is the last thing you want to do. Never assume that they have no other choice. They do and they will exercise that choice. Adds are one of those things that can tick peoples off rather quickly. They can’t just plaster adds all over the place and assume that peoples aren’t going to do anything about it.
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An ad is just that: publicity. It does not affect the purpose of the agency: to transport people, efficiently.
Your dog-leg example did affect the purpose of the agency: to transport people efficiently. Your trip got less efficient, and you left as a client.
Can there be users that quit using common transport services because there are too many ads? Sure. But they likely have already left because of other issues: feeling of security, incidents, etc. If they were still using the service and leaves because of ads, I’ll play the world’s smallest violin for them.
Again, limiting ads are first-world problems in a context where financing is a critical issue. Are you willing to lose service instead of having ads being displayed? If you do, then we’re philosophically incompatible.
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Sincèrement, je connais personne qui va arrêter de prendre le REM à cause qu’il y a trop de publicité Rendu là, c’est un choix financier de l’opérateur, qui n’a aucun impact sur l’achalandage. Si ça permet d’entretenir le réseau convenablement sans injection de fonds publics, pourquoi pas. De toute façon, tout le monde a le nez sur son cellulaire
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Yeah ad revenue is important, but there’s a difference between just throwing ads everywhere and doing it responsibly. Like someone else said, there’s a reason why I use an adblockers online. Because 99% of ads integration (and just ads) do not think about the end user experience. Just throw as much stuff to the user as possible even if it degrades their experience.
See the STM mostly has it right I think. Particularly in the subway, there’s dedicated places where they put ad poster which are relatively well integrated with the architecture.
Here there’s no architectural intent. Its just we have this wall/pillar and let’s just sell it for as money. How this will be integrated with the station, architecture, etc. who cares? The goal is to make money.
But I don’t think public infrastructure should be used this way (and I know the case of the REM infrastructure is weird, but still), the end user experience should be taken in consideration.
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Lionel’s wall basically belongs to Apple as far as i know lol
But again ads really does not bother me in a station since we just watch our phones anyways. Ads in the vehicle tho that’s much more different
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Yeah I know that’s why I said mostly has it right
And I mean the size isn’t that much the problem. Its just how it’s just thrown there without any intent. The stations are new, but they couldn’t be bothered to think about how to integrate ads with the stations?
As for the size, I’ll take Paris stations for example. Its pretty big, but the frame ads intent to the ad. And that makes it nicer. More pleasant and less intrusive.
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Il y a une balance à maintenir. Quand la pub devient trop invasive, elle nuit activement à l’accessibilité au service et peut mener soit à une baisse d’achalandage ou une recrudescence du piratage. Dans les deux cas, la baisse de revenus et la spirale infernale sont comparables à ce qui arrive après une réduction de service. YouTube, Twitter, le NationalPost et Montreal’s Gazette font face à ce phénomène présentement. Leurs publicités sont devenues tellement invasives que la majorité de leurs utilisateurs sont partis ou utilisent des bloqueurs de publicité pour accéder à leur contenu.
Par ailleurs, la publicité représente généralement une part assez faible des revenus des transporteurs. La STM aurait peu à gagner à en mettre plus qu’elle le fait déjà.
Encore une fois, une balance est nécessaire. La STM doit respecter un code de conduite sur le placement publicitaire pour ne pas affecter la qualité et l’accessibilité du service. Même là, on peut observer les compromis qu’elle a fait avec les écrans MétroVision du métro ou les abrisbus interactifs de Vidéotron. La pub prend tellement de real estate sur ces écrans qu’il manque de place pour afficher les infos sur l’état du service en continu. Ce désagrément reste assez mineur pour que je compose avec.
Par contre, la seconde que la STM commence à jouer de la pub audio dans ses transports, je pars et je suis sûr que je ne serai pas le seul. Pareil si elle commence à emballer tous ses bus avec des pellicules publicitaires quitte à obstruer toutes les fenêtres du bus ou de métro, si les DAT commencent à me passer de la pub inskippable avant de charger ma carte OPUS ou d’autres trucs loufoques du genre.
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