I’m simply saying how the text was clearly added as an afterthought, to follow the rules. They are just stuck on letters that doesn’t match the style of the store, and I imagine this type of signage will continue because it’s cheap. It doesn’t need to be this bad, it could match the store but in this case it doesn’t.
Additionally what you highlighted in the screenshot, it’s tiny text—that I didn’t even notice until you circled it—and is a sale, which like I said is temporary, not large letter placed on the top of a window in text that’s not descriptive of what’s actually sold in the store.
It’s laughable you’re comparing these two very different things: